Is it a restaurant? A bar? An entertainment venue? The hottest hotel food and beverages trends multi-task to reach across a range of profitable target markets.
Food and beverages isn't just the name of a department. It's the hottest single concept in the hotel restaurants business. Hoteliers are taking a whole new holistic approach to integrating their culinary fare fare and drinks menus in a way that attracts foodies, the cooktail set and even those seeking social/music experiences all in a single space. It is about pairings, sharing and easy to swallow pricing that makes it hard for any part of the dining-out market to say "no".
Through each F&B department puts its own spin on the multi-tasking idea, the emphasis is on reaching a younger (or young at heart), hipper client.
That means interesting but not expensive menus and wines to match. The point is to become the restaurant that locals feel comfortable going to on a regular basis, whether for dinner on any given Thursday or just their favourite micro brew.
credit from hotelsmag magazine